A product explainer video actually does a lot more than just explain what your product does. It presents a customer pain point and provides a solution in the form of your product.

Product explainer videos work particularly well since people generally have short attention spans.

Company culture videos provide a behind-the-scenes look at your brand. The most significant benefit of this type of video is the fact that it can humanize your brand.

Company culture videos work because they’re often a lot of fun or provide a unique peek behind the curtain. Thus, they give you the opportunity to draw in consumers that might be most interested in the human beings behind your brand.

Naturally, a testimonial video comprises a real review from a real customer or client. They provide social proof for your brand. In other words, a potential customer can actually see the success somebody else has had with your product or service, thus encouraging them to use it themselves.

Don’t underestimate the power reviews and testimonials have. Brands with testimonials generate 62% more revenue per site visitor

This term covers any video that highlights what your brand is all about. For instance, it could depict the history of your brand or your founding story. It could express your company’s core values or what causes you care about.

Essentially, it’s about the things that make your brand authentic and human.